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There are 2 record/s using the keyword/s: consumer brand equity.

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TitleDateCreatorPublication TypeInstitution
Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference2017Watchravesringkan, Kittichai "Tu"FacultyConsumer, Apparel, and Retail Studies, UNCG
Luxury brand dilution: investigating the impact of renting by Millennials on brand equity2018Watchravesringkan, Kittichai "Tu"FacultyConsumer, Apparel, and Retail Studies, UNCG